E Studio|九毛九集团联合办公室

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E Studio|九毛九集团联合办公

When did humans begin to explore the territory around them?
1969, Neil Armstrong landed on the Moon for the first time.
2018, Februar y, The SpaceX Falcon Heavy rocket launched into space with Elon Musk's personal Tesla Roadster as its payload.
2020, For the first time, Jiu Mao Jiu International Holdings and E-studio partnered up to explore and experiment with the headquarters office space of Jiu Mao Jiu International Holdings.
E Studio|九毛九集团联合办公
九毛九集团成立于2005年,在中国拥有逾25年餐饮经营历史,九毛九集团的经营策略以多品牌及多概念策略为基调,除了以经典的“九毛九山西面馆”作起点之外,集团还通过创立不同风格的品牌服务多种客户群,至今,九毛九餐饮集团旗下包括 九毛九西北菜、太二、2颗鸡蛋、怂、那未大叔5个品牌。

Jiu Mao Jiu International Holdings, a Chinese restaurant group with chain management as its core, was established in 2005 and has 24 years of experience in F&B industry in China. The key management strategy of Jiu Mao Jiu International Holdings is based on having multiple brands and multiple concepts. Apart from the classic “ShanXi noodle restaurant” as a starting point, the Group has also created few different brands to cater to different levels of consumers. So far, Jiu Mao Jiu International Holdings operates 5 brands - Nine Mao Nice Northwestern china cuisine, Taier, Double Eggs, Song, The Uncle Chef.


Jiu Mao Jiu International Holdings encompasses different F&B sub-brands.
So E-studio came up with the concept of Galaxy where Jiu Mao Jiu International Holdings represents galaxy and its sub-brands represent the main planets. The idea is a cosmic world belonging to Jiu Mao Jiu International Holdings, where its headquarters space represents an ark and the exhibition hall contains the data of all the F&B sub-brands represented as planets. It is expected that visitors of the headquarters will be “riding on a cosmic ark", shuttle between the Jiu Mao Jiu sub-brands planets, moving around the entire galaxy.



The project is located in the area that used to be a horse racecourse in Tianhe District, Guangzhou. It used to be the main arena for horse racing and witnessed its glorious moments, the same as in Hong Kong.