Swiss Butchery是一家位于上海的正宗进口肉店,客户委托STUDIO DOHO将一家标准的肉店设计为一家完整的肉类体验中心。该项目包括一个完整运营的肉店,烧烤角,超市和烹饪学校。该项目的目的是打造一家全方位服务的的商店,顾客可以在这里购买进口肉类和商品,在烧烤角品尝最新的菜谱,报名参加烹饪课程,学习如何在家准备食物或举办社交烹饪活动。
Swiss Butchery, a Shanghai-based authentic imported butchery, commissioned DOHO to develop a standard butchery to a full meat experience center. The project consists of a full working butchery, grill corner, supermarket, and cooking school. The intent is a full-service store where people can shop for imported meats and products, taste new recipes at the grill corner and sign-up for cooking classes to learn how to prepare the products at home or have a social cooking event.
▼店铺外观
受到瑞士小木屋的启发,大型原木被用于主要的购物墙和烹饪学校,从而保持一种纯正的瑞士概念。
Inspired by a Swiss chalet, large wood timbers were integrated in the key shopping walls and cooking school to maintain an authentic Swiss concept.
▼烹饪学院
独具特色的锯齿形天花板连接起不同的空间,提供所有区域的连续性,同时在一个大型空间中打造出一个让人感觉流通的天花板。深色调的木材用于创建一种高级的外观和感受,同时融合了Swiss Butchery鲜明的红色色调。
A feature saw-tooth ceiling connects the diverse space to provide continuity across all areas, while creating a ceiling that feels airy in the large space. Dark tones of wood were used to create a premium look and feel, while integrating the distinct Swiss Butchery red accent.
▼独具特色的天花板
该项目与Weber Grill烧烤设备、Zwilling刀具和餐具、以及Boska奶酪用具合作。
The project features collaborations with Weber Grill for grill equipment, Zwilling for knives and cutlery, and Boska for cheese utensils.
步入式的Dry Ager提供多种多样的熟成肉类选择,以成为标准的肉店。
A walk-in Dry Ager provides a wide variety of dry aged meat selection to complement the standard butchery.
儿童游乐区装饰有一头红色的奶牛形象,最终定义了这个家庭友好型的空间。
A kid's play area with a large red cow defines the final family friendly space.
▼儿童游乐区
建成年份:2019
项目面积:510㎡
项目地址:上海市华漕
项目类型:零售&体验中心
设计公司:STUDIO DOHO
首席设计师:Xin Dogterom & Jason Holland
设计团队:苏晨,贾梦华
摄影:Brian Chua
Completed in: 2019
Size: 510㎡
Location: Huacao Town, Shanghai
Project Type: Retail& Experience Center
Design Firm: STUDIO DOHO
Lead Designers: Xin Dogterom & Jason Holland
Design Team: Su Chen, Jia Menghua
Photography: Brian Chua
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