熊猫奶爸手中的非凡 Life Style

参考造价:暂未填写| 空间:商业展示| 面积:400平米| 浏览数:1581
案例简介 Case description
非凡美发沙龙场景消费新解答
New Interpretation of Extraordinary Hair Salon Scene Consumption
解锁新时代年轻消费性
Unlock young consumerism in the new era


非凡时间
Invest in your hair, it is the crown you never take off

设计从来不是一次性产品,与甲方的合作更是一个长期关系的处理。2013年的夏天,两个少年找到了我,邀请我改造一家美发店,于是有了一次美好的碰撞,灰色的水泥墙面与几何构成的锈铁铸就了一个崇尚自由的精神世界,骨子里的张扬表露无疑。
Design is never a one-time product, and the cooperation with Party A is a long-term relationship. In the summer of 2013, two teenagers found me and invited me to transform a hair salon, so we had a good cooperation. The gray concrete wall and the rusty iron composed of the geometric surface have created a spiritual world that very much advocates freedom, revealing the publicity in the bones.

随着商业业态升级迭代,融入社交元素的复合场景内的消费需求也逐渐成为年轻一代群体的消费新趋势。与非凡的再次相遇是2019年,曾经的少年变成了欧巴,我也当了熊猫奶爸,时光带走了留不住的容颜,留下了带不走的初心。带着新的改造、新的探索、新的尝试,忘记眼睛所看到的从新寻找这个空间中的温度。
With the iterative upgrading of business models, the integration of social elements has become a new consumption trend for the younger generation of consumers. The time to meet Extraordinary again is in 2019. The former teenager became Oba. I also became a panda daddy. Time may be able to take away our appearance, but our original intention will not be taken away. We bring new transformations, new explorations, new attempts, and forget what we see in front of us, and we begin to re-find inspiration in this space.
熊猫奶爸手中的非凡 Life Sty
解答场景消费与商业空间体验性。
带着的憧憬我们着手开始了工作,随之而来的问题像海浪一样奔流而来:
发型师需要稍微独立而又开放的空间?
客人们希望有个舒适的等待空间?
两位大叔需要自己的精神领域?
足够的收纳空间?
等等细节问题。
With longing, we started working, but then the problems came like tide
Does the hair stylist need an independent and open space?
Do guests need a comfortable waiting time?
Do the two uncles need their own spiritual realm?
How to design enough storage space?
And some other details.
熊猫奶爸手中的非凡 Life Sty
带着这些疑问我们由以往的空间产品为核心的设计思路开始向「场景」转变,在转变过程中,使消费元素的减弱让具体商业单元的社交属性更为明显,体验服务也不再是单纯地在消费。
With these questions, we changed the design idea with space products as the core to the design idea with the scene as the core. In this transition process, we let the consumption elements weaken, make the social attributes of the business unit more obvious, and experience services are no longer just consumption.
熊猫奶爸手中的非凡 Life Sty
于是乎我们针对每一个问题进行了梳理,相对应的给到所需要的空间大小和配置,将所有问题制作成一个系统解决方案的小方盒子,然后尝试的塞入空间,我们欣喜的发现方案做完了?带着疑问我们不断的反推,随之而来的信心却确越来越强,寻找最合理的解决方法与商业分析。
So we carefully sorted out each problem. According to the size and configuration of the space required, we made all the problems into a small square box of systematic solutions and tried to cram some spaces. We were ecstatic to find out that the design work is done? With doubts, we constantly push back, and as things continue to progress, our confidence becomes stronger and stronger, and we are constantly looking for the most reasonable solutions and business analysis.
熊猫奶爸手中的非凡 Life Sty
“移情”作为源自心理学和美学的一个理论概念引导设计,能够直接的切入到商业空间精神需求层面的理论分析,进而生成系统性的方法论来实践。在这个复层空间中,造型师主要的工作区域基本上都在一层,所以我们结合中间巨大柱子做了一个方盒来改变整个空间的合理运用。
\"Empathy\" is a theoretical concept guiding design derived from psychology and aesthetics. It can directly penetrate into the theoretical analysis of the spiritual needs of the commercial space, so as to further generate systematic methodology and practice it. In this multi-level space, the main work area of the stylist is basically on the first floor, so we combined a huge pillar in the middle to make a square box to change the rational use of the entire space.
熊猫奶爸手中的非凡 Life Sty
方盒区域的前后分别为前台与VIP发型区,侧边利用小空间解决了收纳和供水的问题。四周形成很明确的不同功能与使用协调的逻辑线来布局整个空间。
The front and back of the box are the front desk and VIP hair design area respectively. On the side, we used a small space to solve the problem of storage and water supply. A clear functional partition is formed around the square box to lay out the entire space.
熊猫奶爸手中的非凡 Life Sty
整个空间墙面的材料只有两种,白色乳胶漆和浅色木材。两种材料间横竖交叉的线条,给人整洁干净的感受。一层设置了17个理发位,每个理发位在使用过程中都是相对独立着的。座椅、沙发均使用了黑色元素,没有任何彩色的装饰,在纯净环境的对比下空间拥有节奏感。
There are only two materials for all wall surfaces, white latex paint and light-colored wood. The use of these two materials forms horizontal and vertical lines, giving a clean and comfortable feeling. On the first floor, we set up 17 hairdressing stations, each of which is independent of each other during use. The seats and sofas use black primary colors, and there is no other color to decorate them. In such a pure environment, the space looks more rhythmic.
熊猫奶爸手中的非凡 Life Sty
从情感环境营造产生联想,通过极简单的空间体验中,消费者的感知产生相应的情感投射,最终通过设计的不同区域来引导消费者在这里产生商业价值。比如顾客等待需要私密自拍,我们就给了面光墙,用来补光的同时提升空间的舒适度,这种布局是根据服务和设备特点而形成的各种不同组合,或独立、或聚合。
Stimulate customers\' associations in an emotional environment. Through minimal spatial experience, consumers\' perception can produce corresponding emotional projections, and finally guide consumers to generate corresponding commercial value through different designed areas.For example, if customers need to take selfies, we designed the surface light intensity, which can fill the light and improve the comfort of the space at the same time. This layout is based on various combinations of services and equipment characteristics. They can be independent or aggregated. .
熊猫奶爸手中的非凡 Life Sty
每一平米都有属于它的可能性,在最最差的位置我们改造成具备私密性的洗发区,这里反而成为使用频率最高的地方。
Every square meter has its points that can be shaped. At the worst place, we transformed it into a shampoo area with high privacy. Interestingly, it become the most frequently used place in daily business activities.
熊猫奶爸手中的非凡 Life Sty
空间作为商业重要的载体,传递给我们日常生活中没法直观体验到的美学感受。从而新时代的“探店”逐渐成为网红式的Life Style,打卡潮流店铺正是当下年轻人的消费习惯。
Space, as a very important carrier in business activities, conveys the aesthetic feeling that we can not intuitively experience in daily life.The new era of shop exploration has become a very popular lifestyle on the Internet, and visiting trendy shops is the lifestyle of most young people today.
熊猫奶爸手中的非凡 Life Sty
当顾客完成发艺造型需要美美的有个地方打卡拍照,我们改造了网红楼梯。除了纯白色的外观外,回廊上方运用了几何图形,窗和镜面让整个二层更加通透,楼梯的功能性在这里形成了多维度的延伸。
When the customer completes the styling design, a beautiful place to take pictures is absolutely necessary. We set out to transform the stairs that are popular on the Internet.In addition to the pure white appearance, we also added some geometric figures to the corridor. The addition of windows and mirrors makes the entire second floor more transparent.
熊猫奶爸手中的非凡 Life Sty
二楼的空间我们根据不同的使用要求创立了不同的小空间以满足接待不同类别的客人。将空间问题最简单化的同时我们希望岁月的美好似乎可以留下些什么。
On the second floor, we have established different small spaces tosatisfy the individual needs of consumers according to different usage needs.We hope to simplify the space issue as much as possible, at the same time, weexpect that something meaningful can be matained during the wonderful time.
熊猫奶爸手中的非凡 Life Sty
温度设计是我们结合自己提出的一种设计方式,这里人性化、体验化、社交化与空间关联在一起,在空间知觉的基础上建立新消费习惯,也是对未来非凡品牌精神的憧憬与尝试。
Temperature design is a design method that we combine with ourselves. We humanize, experience, socialize and space are connected with each other, and establish a new consumption method in space perception ability. This is also the vision and attemp of the extraordinary brand.
熊猫奶爸手中的非凡 Life Sty
至此我们完成了这个空间的设计,当你从繁华的街市路口走进这间新店,紧绷的神经在非凡的空间里自然松弛下来,一切焦躁情绪被释放,去享受接下来的时间。轻轻地我们走了,正如我们轻轻地来,告别一下,属于他们的空间。
So far, we have completed this design work. Whenever you walk into this brand-new store from the bustling urban area, all nervous nerves will relax in this extraordinary space, the mood will be relaxed, and enjoy the next time. .Gently we left, just as we came lightly, say goodbye to their own space.
熊猫奶爸手中的非凡 Life Sty
Project Name | 项目名称: EXTRAORDINARY | 非凡
Location | 项目地点: FUJIAN,CHINA | 中国福建
Project area | 项目面积: 400㎡
Design company | 设计公司: Artisan of CUN PANDA Architecture Design | 寸匠熊猫建筑设计
Chief Designer | 主创设计师: JC Lin | 林嘉诚
Assistant Designer | 辅助设计师: CUN PANDA Design Team | 寸匠熊猫设计团队
Photographer | 摄影师:GL YANG

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