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FuLeight概念设计稿
2010-11-23 01:20 8197

品牌集合店,也称品牌概念店。就是在一家统一名字的店面里,集合几个甚至几十个品牌的当季新品。品牌集合店的货品种类并不限定于某个类别,包含了服装、鞋、包、首饰、手表等各个品种。虽然每个品牌的风格与设计理念不尽相同,但却被同一个店面召集在一起,互相融合成一个值得关注的品牌集合店。Fuleight是意大利首屈一指的高级服饰品牌集合店。“Best of the best” ,Fuleight的买手,总是从最有风格的品牌中,挑选出最具代表性的设计。虽然它的货品覆盖了许多价位和层面,然而“精选”的概念,一直贯彻始终,以保障无论是哪种档次的货品,都是该档次中最好的。品牌包括Giorgio Armani、Miu Miu、PRADA、VERSACE、D&G、DKNY、Polo、Ermenegildo Zegna、Givenchy、BURBERRY、FERRE、BALLY、KENZO、dunhill、Trussardi、Ferragamo等國際知名品牌。

Brand set shop, also called brand shop. In a uniform name is set in the store, and some even dozens of brands. The collection of brand shop goods type is not limited to a category, including clothing, shoes, watches, jewelry, etc. Although each brand style and design concept is endless and same, but the same store called together, merging into a notable brand set shop.
Fuleight is Italy's leading brand set store senior. "The business of buying Fuleight", from the most style, always pick the brand, the most representative design. Although it's goods covered many aspects, but "the price and the concept of", has been selected to either class, in order to ensure the goods, are the best in the class. Giorgio Armani, Miu brand including Miu, PRADA, VERSACE surrounds, dolce &gabbana, DKNY, main Ermenegildo, BURBERRY, Givenchy, Zegna, FERRE, BALLY dunhill, Trussardi, and KENZO Ferragamo and international well-known brand, etc.


过渡空间 Transfer space

角度示意 Angle motioned

 

设计师建议以“极光/涵洞”为关键词,打造FuLeight独有统一的国际化形象。挑选颇具代表性的“过渡空间”直观表达设计理念。以纯粹的白为主基调,辅以灰与黑作点缀。黑白灰,以给人眼包容性最强的视觉感受能力见长,暗合FuLeight品牌强大的包容性。连续纹样一体式顶墙造型,配合极光般纯粹的灯光,凸显FuLeight品牌大气与众不同。涵洞式空间导流,各品牌区间畅通无阻。中间形象墙兼具隐藏功能,为全场试衣间集合地,实力派潮流达人穿梭其中,尊贵感觉油然而生。过渡空间,不放置一棵装饰植物、一处休息座椅、一尊服装模特、一件展示商品,FuLeight仅为懂行客户提供高品质服务。FuLeight涵盖的品牌多且不定,每个品牌都有各自不同的形象,切忌自成一派地陈列其中,造成只有单个品牌形象,而没有FuLeight整体形象的不良效果。

Stylist proposal to "aurora" keywords, create culverts FuLeight unique unified internationalization image. Select the "representative" visual expression of transition space design concept. With pure white, gray and give priority to tone black as an ornament. Black and white ash to give human visual perception of the strongest inclusiveness ability, although FuLeight brand strong tolerance. One-piece top continuous pattern, the modelling of wall of lamplight, pure FuLeight highlighted brand air. Culverts type space, each brand flow interval unimpeded. Intermediate image with hidden function, wall of full fitting room sets, which pursues trend strength and honour feeling arises spontaneously. Transfer space, don't put a tree, a rest for ornamental plants, a chair, a piece of clothing models show goods, FuLeight only for judges provide high quality service. FuLeight covers brand more volatile, and each have different brand image, to avoid interdenominational, only a single display of brand image, and no FuLeight overall image of adverse effects.

 

岸风10/11/23

(虽是拙作,转载请注明出处.)

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