“新办公”品牌畅想

New WAY OF WORK

启动华润办公品牌IP
为华润中心的品牌价值提升赋能

CR LAND→MIX LAND

商业+住宅+办公
写入国际化品质理想
大写的MIX融合多元精神、品牌活力
承载无尽的新办公场域理想

A new workspace IP of CR Land

to empower the brand value of the CR Center
CR LAND→MIX LAND

The mix of commerce, residence and office
presents world-class quality,
conveys diversity and brand vitality,
and carries the infinite imagination about new workspace.

海口华润中心，以商业+住宅+办公的融合DNA，写入国际化品质理想

Haikou CR Center, a world-class development that mixes commerce, residence and office

以“万象城”为核心，集购物中心、写字楼、星级酒店、高尚住宅等诸多功能于一体的大规模、综合性、现代化、高品质的标志性商业建筑群，用站在行业发展最前沿的姿态、视角和专业能力，大胆赋予城市区域土地新的价值。大写的MIX呈现新办公IP，以品牌价值导向为使用者提升赋能，为城市肌理建设和人们的生活理想提供更多的可能。

Haikou CR center is a large-scale contemporary landmark complex constructed with high standards of quality. Centered around The Mixc, it encompasses various functions including retail shopping, office spaces, luxurious hotels, and upscale residences. It boldly injects new value into the urban area with a leading gesture, visionary perspective and utmost professionalism. The keyword “MIX” is highlighted to present a new workspace IP in line with the brand values to empower the users, and to unveil more possibilities to urban construction and an ideal life.

“新高度”设计诠释

New Height

突破原始界限
触摸品牌价值新高度
不仅仅是营销中心
为办公空间寻找新的打开方式

The project breaks the boundary of the brand,
to achieve a new height in its brand values.
Being more than a property sales center,
it unveils a new look of workspace.

以三大全新理念为核心策略，铺开以“MIX LAND”为概念的设计场域

Three creative concepts unfold a space realm themed on “MIX LAND”

IN GALLERY

以新国际形象开启接待首印象

IN PARK

以新理想方式开启洽谈轻松氛围

IN WORK

以新品质呈现未来办公场域

IN GALLERY, greets the visitors with a new international image.

IN PARK, creates a relaxing atmosphere for conversations through a new ideal.
IN WORK, presents a workspace that features a new quality.

TOMO团队通过梳理空间功能形态、优化平面布局，紧贴使用功能动线打造视觉磁力点，以整体规划的精巧构思，结合建筑基底呈现流畅的使用体验。

In this project, TOMO Design optimized the functional layout on the plane, and created captivating visual experiences aligned with the circulation routes. With thoughtful overall planning, the design brings smooth user experience based on existing architectural conditions.

以国际化导向+品牌价值导向描绘目标画像，突破品牌办公空间新高度

Craft the space from an international perspective and based on CR Land’s brand values, to achieve a new height in the brand’s workspace design

将不同功能于空间中创新穿插，融入品牌价值，输出商业+住宅+办公多元交汇的标杆展示区，从客群角度结合国际化导向+品牌价值导向，不同维度提升客群认知新高度。品牌希望传达给客户的不仅是城市展厅，更是体现华润办公品质的全新呈现场所。

The design mixes different functions and incorporates brand values into the space, to create a benchmark model to display a mixed-use development that integrates commerce, residences and offices. From an international perspective and in response to the brand’s values, the space raises customers’ perception of the brand to a new level. In addition to building an urban exhibition hall, CR Land also hopes to create a new venue that demonstrates the premium quality of its workspace solutions to customers.

01
“新国际”展陈演绎

New International Image

从远处的海平面上
取灵动的曲线划分空间
动感之境In gallery
呈现自由的展陈体验

Inspired by the distant sea level,
the design divides the space with dynamic curved lines.
IN GALLERY, a realm of energy
brings an unrestrained exhibition experience.

自动化营销动线，通透空间呈现科技感展陈体验

A circulation route that unfolds an exhibition experience in an open space with a sense of technology

前厅区域的流线半遮挡设计，灵动的将空间进行分隔，隔而不挡，阳光自然渗透。背景品牌信息，与隔断形成结构卯定关系，精致凝炼品牌价值。接待台面与造景边几巧妙自由的结合，绿植与地毯点出涟漪的意象，迎入光影形成自然的动线引导，铺开CR LAND体验之旅。

At the foyer, see-through partitions with a streamlined design divide the space without blocking the view and natural light. The brand information on the background is incorporated into the partitions in a way that accentuates the brand values. A reception desk is smartly and freely arranged in combination with a side table on top of which a plant joins with a carpet on the floor to create the imagery of ripples. The design brings natural light into the space, guiding and unfolding a journey at the “CR LAND”.

以“浮空浪屿”为主题的艺术装置，有如托于海上之幻境，映衬沙盘所呈现的未来理想生活场域综合体。创新展陈方式打造舒朗自然的展示平台，LED电子屏呈现品牌标志，以极简的空间形态输出国际风范。

An art installation themed “floating island” resembles an illusion at sea. Hovering over the property models of Haikou CR Center, it highlights the mixed-use development that represents an ideal life in the future. A clean and natural display platform is built innovatively, and an LED screen beside shows the brand logo, creating an international appeal within a minimalist space.

02
“新理想”办公展望

New Ideal

铺一片清爽的蓝
珊瑚引来海的想象
自然地办公In park
打造新一代理想试验场

Blue carpets
and a coral-shaped installation evoke imagination about the ocean.
IN PARK, encourages natural work environment
and creates a new-generation workspace.

创新海洋意象，细节交互打造商业办公的理想体验场

Imagery about the ocean combined with carefully crafted details to build an ideal workspace

进入到洽谈区，犹如迎面而来的蓝色海浪，以青蓝底色划分区域，金属元素打造精巧细节，木纹展示区结合茶咖文化的融入，营造品质格调水吧氛围。

Upon entering the conversation area, visitors will be greeted with an ocean vibe. Blue carpets are used to demarcate different areas. Metal elements contribute to delicate details. The display area with wood patterns is built into a classy water bar infused with tea and coffee cultures.

空间色彩与材质质感的交融，凝聚多元交汇的品牌意蕴。多样的洽谈场景需求，融入不同的洽谈组合形式，创新呈现轻松办公场景交互体验，结合具有重点设计的照明体系唤醒华润品质设计新理想。

The color palette of the space blends with the texture of the materials to highlight the diversity of the brand. Different designs are adopted to meet the demands for different conversation scenarios, innovatively creating a relaxing and interactive work environment. Moreover, the accent light highlights key focal points, further showcasing the new ideal of CR Land’s workspace design.

通透的落地玻璃打开与海洋交互的心门，渐变长虹玻璃隔断引入光与声的遐想，突破场地限制构筑开阔的尺度感。

Floor-to-ceiling glass windows introduce the ocean view into the interior, while the use of fluted gradient glass partitions invites imagination about light and sound, giving the limited space a sense of scale.

类珊瑚艺术装置形成空间的视觉灭点，具现海的想象，结合超长跨度的桌椅打造自然感办公交互体验，形成别具一格的视觉体验。低对比的材质色彩搭配，呈现办公氛围的静气凝神。

An art installation akin to corals serves as a visual highlight within the space, representing the imagery of the ocean. An extremely long desk nurtures interaction in workspace and creates a unique visual experience. The deliberate choice of materials and colors, with subtle contrasts, cultivates a tranquil workspace ambiance.

03
“新品质”场域构造

New Quality

采一段天光柔煦
映照此中静雅
品质享受In work
光影雕琢质感场域

Soft light sheds off the ceiling,
enveloping the space in serenity.
IN WORK, designed with high standards
presents a space crafted in the play of light and shadows.

序列质感传递宜人的办公享受，打开品质新维度

A pleasant work environment created amid a sense of order to redefine quality

具有序列排开的拱顶与转轴门为办公会议区域写入秩序感，自由灵动的空间场域组合，为运营使用者打造更多功能的转换。

An array of arched ceilings and pivot doors infuse the conference area with a sense of order. Different spaces are combined in an unrestrained manner, offering the users multifaceted functional possibilities.

材质上以金属与木材的碰撞打开质感会议室空间，水波纹镜面映照海洋文化的内涵。

In terms of material selection, metal and wood join each other to add a sense of texture to the meeting room, while stainless steel sheets with ripple patterns echoes with the local marine culture.

空间氛围营造上以轻松围合打造VIP客户的私享体验，在光影明灭日升月起中凝聚未来办公构想。

VIP meeting rooms are enclosed to create private experiences for VIP customers, offering a glimpse into the ideal of future workspace.

结语

“新趋势”未来引领

New Wave

长窗迎入海的开阔
把浪涛刻成纹理
创新理念汇为洋流
引领华润设计风尚
开启未来办公新解读

The extending windows introduce a vast ocean view into the space,
incorporating the waves as part of the ornaments.
Innovative ideas gather into a tide
that defines CR Land’s design trend
and offers a new interpretation of the future workspace.

开创营销中心新形式，构筑诠释品质理想的文化场所

A new form for property sales centers and a cultural venue that interprets quality

开阔的海带来开阔的思想，海口华润中心以“MIX LAND”之精神创新呈现品牌价值，为国际化品质塑造更精准且具前瞻性的形象，开启未来办公新解读。

The vastness of ocean nurtures an open mind. Haikou CR Center displays the brand values of CR Land through the innovative spirit of “MIX LAND”, builds a more precise and visionary image for its world-class quality, and offers a new interpretation of future workspace.

以设计解读值得被借鉴的华润新风尚，在促进办公理念变革的同时，积极推动城市发展的演进历程，引领未来办公品质先锋趋势。

The project interprets CR Land’s innovative philosophy through design. It facilitates a revolution of workspace concepts, boosts urban development, and defines a new trend in quality workspace.

项目信息
项目名称：华润海南华润城市展厅
业主名称：华润置地（海南）有限公司
项目地点：中国 海南省 海口市
项目面积：1100平方米
项目时间：2023
设计机构：TOMO東木筑造
主持设计：陈贤栋、肖菲
设计团队：纪政清、林祖栋