禾堂定制珠宝是一家新派珠宝定制店，旨在从珠宝这种特殊的商品中寻求意义，传递美好，让每件珠宝都能在合适的机遇与顾客结缘，让一切自然发生。
项目设计立足于对享乐主义消费行为的反思，通过一反常规的设计手法，打造一方理性的购物体验之所，用设计的语言表达品牌的态度。

Holding a skeptical attitude towards consumerism, Hetang Jewelry is committed to seeking meanings of jewels, and delivering goodness among people. The interior design is also based on the reflection of hedonic consumption culture, giving up conventional design language of jewelry shops, to deliver brand value concept and to create a space that would bring consumers rational consumption experiences.

拒绝传统珠宝店试图通过强烈的感官刺激夺取顾客注意力与理性的设计套路，空间内采用柔和、含蓄的非反光材质和大面积灯膜照明带来的统一、均匀光源，配合沉静的灰蓝调品牌视觉色，烘托出冷静、柔和的整体氛围。
Other than vulgar design of common jewelry shops that attempt to capture consumers’ sense and sensation, the design of this project applied non-reflective materials and diffused lighting, together with the blue-grey brand visual color applied in the space, forming a serene and soothing spatial atmosphere.
天鹅绒艺术漆墙面、哑光拉丝金属材料的质感搭配，使整体空间呈现细腻优雅的气质，深色木材饰面释放着自然的气息。所有的元素无不以一种冷静自持的姿态，将感受与思考的空间礼让于顾客。
The space expresses its elegance and exquisiteness in the textures of velvet paint walls and matte brushed metal facing, releases nature feelings from the walnut wooden finishes. In a restrained gesture, none of the factors are not leaving a room of sensing and thinking for the consumers.
在统一和谐的整体基调之上，通过主体材质、颜色的变化来区别内部各个区域。
弧形墙体作为轻奢展示区与高定展示区的隔断，赋予了高定展示区域的私密性和神秘感。虚实结合的墙体保证整体空间的通透性的同时也丰富了空间造型，让两个区域间过渡自然，而区域之间一级阶梯的高度落差又为这种过渡带来了微妙的仪式感。
With a harmonious holistic spatial tone, functional partitions of the space are arranged by the varying of materials and colors. The curved wall of void and solid, as the partition wall, dividing two display areas, guarantees the privacy and mystique of the customized-jewelry display area; enriching spatial rhythm, also makes the transition of areas natural. Whilst, the one-stage height difference brings a subtle sense of ceremony for this transition.
弧形区域同时承担了产品展示功能和社交功能。展示橱嵌于墙体之上，简洁的设计服务于产品展示，明确商业空间的主要功能属性。
弧形区域中部空间的留白，使其可作为一个容纳10人左右的活动场地来使用，让空间不仅是一个商业场所，更成为一个分享的乐园，契合品牌的精神，在商业之外，在人与人之间传递情感、分享美好。
To meet multiple function demands, the curved area functions as a display area, as well as an event venue. Showcases are embodied on the wall to define the commercial attribute of the space, and to leave the curved space empty that could make it an event venue accommodates 10 people around.
Integrating commercial and social functions, the space is exceeding a jewelry shop’s role in itself, to become a land of sharing, making the space as a metaphor of the brand’s attitude of conveying affections and sharing goodness among people.
陈列柜的投影暗合了品牌原创的代表作‘折纸系列.童年纸飞机’的造型
利用陈列柜自身造型的光影投射出意趣细节，为空间增加趣味性和记忆点，于细节处体现品牌精神的余韵。
The shadow shape of the showcases echoes the representative original design jewel series of Paper Plane-Childhood.
Adding flavors and memorial points for the space by creating intriguing lighting scenes, explicating the brand’s spirit in delicate details.