「场景即生活」的品牌理念，旨在服务于每个追求独立审美和生活体验的消费族群，将产品设计的创新，提升到生活空间观念的维度；从用户生活视角组织人与物、物与空间构成的动态情境美学， 打造有机、鲜活的场景生活。

The brand concept of "life is a scene" aims to serve every consumer that pursues independent aesthetics and life experience. JIJIAN elevates the innovation of product design to a dimension of life concept. It organizes dynamic, situational aesthetics composed of JI and JIAN from users' perspectives to create organic and lively life scenes.