新消费时代企业的精神世界

参考造价:暂未填写| 空间:办公空间| 面积:1000平米| 浏览数:2523
案例简介 Case description
蒋勋说“孤独是与自己在一起”。
Artist and writer Jiang Xun once said, "Solitude means being with oneself."

在城市飞速发展的今天,每个人的心中都长出了一座孤岛,孤岛之外的物质空间在膨胀,快速的时空变换遮蔽了孤岛之内精神世界的需求。
In today's rapidly evolving cities, an isolated island is formed in everyone's heart. While the material world outside it expands, the unprecedented evolution of time and space has obscured the needs of the spiritual world inside.

这个时代最大的幸运是,越来越多的企业意识到了这个现象背后的成因,他们不再只是传统消费领域中只关注产品的卖货人,他们更成为了探索新消费时代的先驱者。生意,也可以理解为“生命的意义”,焦点在哪里,成果就在哪里。
Luckily, as more and more companies become aware of the causes behind this phenomenon, they become no longer mere merchants selling products in the traditional sense, but pioneers exploring the new consumer era. The Chinese word for business "Sheng Yi" can be interpreted as "the meaning of life". Where there is an emphasis, there will be success.

倍轻松就是这样一个企业,而我们则与倍轻松一起,借助“设计载体”探索了一次“生命的意义”。
Breo is one such company. For this project, Onexn Architects and Breo explored the "meaning of life" through the medium of design.
新消费时代企业的精神世界_16493
02 业主诉求


倍轻松奋达办公区为其生产技术部门下成立的研发办公室,为品牌再生产、科技再造的中间过程提供高质量服务。本项目是一乘建筑为倍轻松研发办公所设计的全新空间,业主诉求为希望通过空间设计传递出公司做人做事的正念价值观、以及科技以人为本的企业理念。

Located in Fenda Technology Park, Shenzhen, the project is Breo's R&D office established by its production technology department, to provide high-quality services in the process of brand reproduction and technology reengineering. This new workspace, designed by Onexn Architects, is intended to convey the company's values of doing the right things and the corporate philosophy of putting people at the center of technology.
新消费时代企业的精神世界_16493
奋达科技园毗邻石岩水库,从侧窗能够瞭望到水面一角
新消费时代企业的精神世界_16493
现场照片

03 设计灵感

本案灵感很大一部分源于创始人马赫廷董事长之于倍轻松的经营哲学。设计团队从一开始研究倍轻松品牌时便发现,蕴藏在倍轻松企业背后的,是一套以阳明心学为基础的底层经营逻辑:敬道、厚德、正心。

The inspiration for this project came mostly from the business philosophy of the company's founder and president Ma Heting. At the early design stage, the design team studied the brand and its underlying business philosophy - respect for the Way, virtue and righteousness, which is extracted from the ideas of ancient Chinese philosopher Wang Yangming.
新消费时代企业的精神世界_16493
倍轻松员工手册
新消费时代企业的精神世界_16493
倍轻松网页截图
新消费时代企业的精神世界_16493
倍轻松品牌解读

一乘以品牌为切入点,将“企业产品理念”本质的关系转译为空间使用的功能诉求,从复杂的空间形态中提取出契合业主企业文化的四个空间关键词,以此诠释空间的功能结构以及对应的使用形态。

Based on the concepts of the brand and its products, Onexn Architects figured out the functional demands of the space. The team extracted four key words, i.e. efficiency, simplicity, lightness and connection, to interpret the functional layout of the space and its forms.
新消费时代企业的精神世界_16493
倍轻松品牌解读

办公室位于塔楼高层,设计师将公共办公功能设置在视野和采光最佳的位置,将优质资源为所有人所共享,体现出企业公平、平等的价值观。在办公区的中间则设置了核心功能区,既作为内外的功能过渡,同时也形成内外的动静分区。

The project is located on the upper floor of a tower building in Fenda Technology Park. The design team set the open office area at a position with the optimal view and daylighting conditions, so that the quality resources can be shared by all employees, reflecting the corporate values of fairness and equality. In the middle of the open office area, a core functional area is set up, which serves as a functional transition and separates the dynamic and the static.
新消费时代企业的精神世界_16493
空间结构生成

空间序列以“体块”出发,从二维到三维渐次生成,一个个“盒子”转换为功能的载体。

The spatial sequence is formed by "blocks", which transforms from two-dimensional to three-dimensional and eventually generates several functional "boxes".

04 设计细节

[ 给思想一个空间 ]
Leave a space for thoughts
新消费时代企业的精神世界_16493
需求思考

在业主原本提供的功能需求中,没有设置产品展示和体验,而本案作为产品的研发办公室,一定会接待众多的客户与上下游企业,设计师经过反复的思考和功能排布,在征得业主同意后,最终从紧张的面积需求中,开辟出展示区和一个独立的体验厅,结合公共空间形成产品和文化展示,为品牌建立用户桥梁,传达企业的品牌精神价值。

In the Design Brief, the client didn't require product display and experience areas. However, as this project acts as a product R&D office, it will surely host many customers and companies. After thorough consideration and functional organization, and with the consent of the client, the design team added a product display area and an independent experience area in the limited space. Those two areas are combined with the public space to satisfy the needs of product display, to establish a bridge between the customers and the company, and to convey the values of the brand.
新消费时代企业的精神世界_16493
倍轻松研发办公总部“未来体验厅”光彩变幻

产品体验厅“未来体验厅”是本案最独到的设计之处,设计师希望通过对“光”的主动设计,来传达人类对未知的探索精神,暗藏着倍轻松通过科技探索人类未来健康的方式。产品体验厅是一个独立的空间,空间体的六个面均采用混凝土质感的材料,传达出企业的品牌观念是回归本质,中心的墙体设置了一块平面的光洞,它仿佛是通向宇宙未来的窗口,隐喻着人类对科技文明的勇敢探索。

The product experience hall, called the "future experience hall", is the most unique design highlight of this project. The designers hoped to convey the spirit of human exploring the unknown through the incorporation of "light", which symbolizes the way Breo explores the future of human wellbeing through technology. The product experience hall is an independent space with all six surfaces finished with concrete, signifying the company's brand concept of returning to the essence and simplicity. The middle wall is equipped with a flat light hole, resembling a window to the future of the universe and a metaphor for mankind's fearless exploration of technological civilization.
新消费时代企业的精神世界_16493
倍轻松研发办公总部“未来体验厅”

参观者在这个沉浸式的空间中可以感受到宁静与平和,而这也是倍轻松作为健康领域的科技企业希望传递给用户的体验感受。

Visitors to this immersive space can feel the peace and tranquility that Breo, as a technology company in the wellness industry, hopes to convey.

[ 空间的本质-无界体验 ]

The essence of space - boundless experience

项目原始场地非常规整,限制为中轴对称的格局,一乘设计团队巧妙地将传统园林的精神体验引入空间序列。根据原始场地规整的格局,设计在空间的组织和梳理中,沿着空间中轴,将各个公共功能单元依次置入,同时穿插多个空间节点,以园林空间意象的思考,打造起承转合,层层递进的空间序列。

The original space was very neat, featuring a symmetrical pattern along the central axis. The design team cleverly introduced the spiritual experience of traditional Chinese gardens into the space. Along the central axis, each functional space is placed in order and in harmony with the regular plane. Interspersed with multiple spatial nodes, the space presents the imagery of gardens and creates a progressive sequence.
新消费时代企业的精神世界_16493
核心功能拆解图

原有的采光朝向限制了空间,但也给出了新灵感,设计巧妙地以“游走”的空间形式串联,承序游园之感,让光线在空间中次第渗透。整个公共核心区形成了一种流动的空间格局,给人以“无边界”的回归本质的空间体验。

The orientation of the space restricts daylighting, but also inspires new ideas. The design subtly links up the spaces through a twisting circulation, and allows light to penetrate throughout. The entire core public area in the middle forms a flowing spatial layout, offering users a "boundless" spatial experience of returning to the essence.
新消费时代企业的精神世界_16493
空间动线分析图
新消费时代企业的精神世界_16493
空间的流淌 / 倍轻松前台空间

黑白灰与木质的比例营造出的高级感,以及黑色线条在矩形体块之上形成的韵律感,都让空间过渡充满着吸引力与进一步探访的好奇心。

The black, white, and gray tones, along with the wood texture, create a sense of sophistication, while the rhythm of the dark lines on top of the rectangular blocks makes the transition of the space attractive and enchanting for further exploration.
新消费时代企业的精神世界_16493
空间的流淌 / 无边界的展示体验

依据功能的区域划分而形成的回路,是空间表达的明线,依据视觉引导动线则是心理与行动牵引的暗线,大至建筑空间,小到元素的转折,以及体块故意为之的动线约束,皆是为这一主动策划来服务。

The circulation loop formed by the functional division clearly shapes the spatial pattern, while implicitly guiding the sight line and evoking behaviors and emotions. The architectural space, the transition of elements and the intentional restraint of circulation shaped by the blocks, all serve this purpose.
新消费时代企业的精神世界_16493
产品展示区通过混凝土片墙的穿插、退让、留洞,形成大道至简的空间状态。极简的现代风,与自然氛围的亲近融于一堂,重新定义人与城市与自然的关系。
The concrete screen walls in the product display area interpenetrate, and are set back and carved out with holes, creating a simplistic spatial status. The minimalist modern style is integrated with an intimate natural atmosphere, redefining the relationship between human, city and nature.
新消费时代企业的精神世界_16493
产品展厅设置在核心动线上,与“未来体验厅”相邻,是一个开放式的空间。通过对视觉感受的提纯,有意设置的对望洞口,都使得展厅与其相邻空间的感受相互融合。

The open product display hall is set on the core circulation route, next to the "future experience hall". The carved-out openings on its walls enhance visual interaction, while strengthening its connection with neighboring spaces.
新消费时代企业的精神世界_16493
无边界的展示体验

大面积的开窗成全了室内与室外的互联,空间中裸露的原顶是设计匠心的一部分,空间场景始终在为办公和展示的体验而助力。对空间的解构与重组,让空间形成了内建筑的表达手法。

Large windows in the open office area enhance the interaction between the interior and outside. The original ceiling structures are deliberately exposed. All spatial scenes center on serving working and display functions. Architectural languages are adopted to deconstruct and recombine the space.
新消费时代企业的精神世界_16493
开放办公区

[ 无界-光的指引 ]
Boundless - guidance of light
新消费时代企业的精神世界_16493
空间是流动的,在每一个洞口的另一头,都是光在指引。这是一种行为上的隐喻,表达了科学研发工作者在无尽宇宙中对事物底层逻辑的探索。

The space is fluid. The movement to the other side of each square hole is guided by light. This is a metaphor, implying R&D personnel's exploration of the underlying logic of things in the universe.
新消费时代企业的精神世界_16493
光的指引 / 链接前台与公共空间的通道

由光与空间形成的相互渗透的体验,是建筑赋予人的心灵对话,突破实体的框架,延伸思想的广域。
Light and space interpenetrate each other, breaking through the physical boundary and creating an infinite realm in mind.

[ 植物与光 ]
Plants and light
新消费时代企业的精神世界_16493
居于前台西侧的接待与讨论区,空间的分割则采用了透明的玻璃,两侧视线上的穿透,强化整体的视觉联系。空间周围延续了挑檐游廊,配合透明的墙体,是园林意向里花窗的提炼性表达,呈现似隔非隔的多重层次景观。

The reception and communication areas on the west side of the front desk adopt transparent glazing as partitions, which ensure unblocked sight line and strengthen spatial connection visually. The overhanging structure, the veranda-like passage and the transparent walls form a scene that echoes traditional Chinese gardens, and enrich the visual effects of landscapes.
新消费时代企业的精神世界_16493
前台接待区
新消费时代企业的精神世界_16493
带有过渡性质和户外庭院似的轻松氛围,可以看作是类似内部一样的外部空间,和类似外部一样的内部空间。而内里空间完整的形态和水泥色墙漆的应用,更加强了这种“模糊内外”的用意。

Featuring an outdoor garden-like cozy ambience, this transitional area blurs the boundary between the interior and outside. The complete form of the interior space and the concrete-texture wall finishes further strengthen the idea of blurring interior and exterior boundaries.
新消费时代企业的精神世界_16493
开放交流区
新消费时代企业的精神世界_16493
已投入使用的公共吧台区

写在最后

一乘团队希望本次设计以办公空间为载体传达企业自身的文化精神,创造属于品牌自身的精神与态度,空间中建构通透与闭合的元素符号,通过提取与品牌精神相关的理念及经营哲学逻辑,演化为设计方法置入空间,以视线穿插来产生强烈戏剧性的空间体验。

Through conceiving this workplace for Breo, Onexn Architects intended to convey the brand's values, and to highlight is spirit and attitude. The design team combined both transparent and elements in the space, incorporated the brand's philosophy into the space through design approaches, and created dramatic spatial experience by guiding sight lines in various manners.
新消费时代企业的精神世界_16493
“未来体验厅”

空间由动至静,营造私密性与开放性的共生,各自独立又和谐相融。设计从解决问题出发,也终将回归到“人”的本身。
The space shifts from the dynamic to the static, and realizes the symbiosis of privacy and openness. Each functional area is independent yet integrates with each other. The design not only solves practical problems, but more importantly centers on the needs of users.
新消费时代企业的精神世界_16493
平面图

项目信息
项目名称 | 倍轻松-奋达科技园-研发办公室
项目面积 | 1000㎡
建造时间 | 2021/6/18-2021/8/20
业主单位 | 深圳市倍轻松科技股份有限公司
设计单位 | 一乘建筑空间设计事务所(深圳)有限公司
主持设计 | 王晶晶
设计团队 | 张永彬、贺子英、郭妍辛、叶润泽
摄影负责 | 彦铭
施工团队 | 姚为红
灯光设计 | PUDI
办公家私 | SIMPLE森朴

Project information
Project name | Breo R&D Office and Future Experience Hall, Shenzhen
Area | 1,000 square meters
Construction phase | June 18, 2021 - August 20, 2021
Client | Breo
Design firm | Onexn Architectural & Spatial Design Office (Shenzhen) Co., Ltd.
Chief designer | Wang Jingjing
Design team | Zhang Yongbin, He Ziying, Guo Yanxin, Ye Runze
Photography | Kelvin
Construction team | Yao Weihong
Lighting design | PUDI
Office furniture | SIMPLE

相关推荐

健康诗意的生命之蓝
健康诗意的生命之蓝
几何原型构建人文关怀
几何原型构建人文关怀
设计总部办公室
设计总部办公室

所有评论 ( 0 )

手机设计本

随时提问题,随意赏美图

设计本官方微信

扫描二维码,即刻与本本亲密互 动,还有更多美图等你来看!

关注我们

免责声明:本网站部分内容由用户自行上传,如权利人发现存在误传其作品情形,请及时与本站联系。