项目名称：雅戈尔001时尚体验馆
项目类型：商场展厅
项目位置：中国宁波
竣工时间：2019年8月
建筑面积： 5000㎡
设计起止时间：2018.2-2018.10
设计团队：JFR Studio
主要材料：大理石、金属网、铝板、发光膜、木材、竹编、水磨石
Project Name: Youngor 001 Fashion Concept Store
Category: Shopping Mall/ Showroom
Location: Ningbo, China
Time of Completion: August 2019
Area of construction: 5,000㎡
Design Cycle: February – October 2018
Design Team: JFR Studio
Construction Materials: marble, metal mesh, aluminum plate, luminescent film, wood, plaited bamboo, terrazzo


随着新零售业态悄然进入大家的生活，雅戈尔集团联合JFR Studio在集团总部所在地宁波打造雅戈尔001时尚体验馆，旨在升华品牌形象。
Seeing new retail quietly penetrating into and changing people’s lifestyle, Youngor Group teamed up with JFR Studio to present Youngor 001 Fashion Concept Store. Located in Ningbo – also the home to the Group's headquarters, the project is intended to reshape Youngor’s brand image.

该项目原始建筑是一个外立面为玻璃的半圆球体，JFR将球体内部全部拆除，中心设置成一个伞状核心筒，散开的伞面运用随机穿孔元素，同时满足了内部光影效果和遮光需求，核心筒的设置也满足了竖向交通的需求。
The original building at the construction site was a half sphere with glass façade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
根据雅戈尔集团旗下不同品牌的风格属性和受众，设计师在整体统一的基础上，运用不同材料和设计手法，将不同系列所独具的丰富的内涵和卓越的品质汇聚在一起，为消费者缔造丰富的购物体验。
As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
除了伞状核心筒设立的电梯，设计师在空间入口两侧设置了拾级而上的大阶梯，阶梯尺寸比普通阶梯尺寸要更宽一些，一方面是为了满足卖场不定期的展示需求，另外还可以供客人随意坐下休憩，且能够满足多人小型活动的需求。设立在阶梯两边的楼梯将一楼轻薄运动系列和二楼更加商务化高端化的MAYOR、HANP品牌的商业空间分隔开，将顾客引流至购物面积更大的二楼，也丰富了旗舰店的商品展陈。
Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms, stairways are arranged on two sides of the steps, separating the Thin & Light Sports collection on Level 1 and the more commercial and high-end space for brands MAYOR and HANP on Level 2.
材质方面设计师采用了金属网、竹编、水磨石等大量可循环使用或自然生长的环保材料，更在空间中使用发光膜等材料模拟自然光从而加深消费者对自然的感受。
In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo, were used. To create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
空间中设立的VIP休息室、咖啡吧、雅戈尔服装博物馆、VR体验室和儿童游乐区等突破了传统中国品牌的商店模式，是雅戈尔001时尚体验馆不仅仅是一个O2O的体验中心，更是VIP的服务中心，雅戈尔时尚文化的传播中心。
The VIP lounge, café, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor 001 Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger’s fashion culture.