该项目位于北京,紧邻回龙观及龙泽大型生活社区,地处上地商圈+回龙观商圈+城北商圈三大商业圈交汇处,靠近G6城市快速路和带状城市公园。作为快速淘汰、转换、更新、发展的北京来说,设计师引入“互联网智能化体验式创新商业空间”的概念,打造以万科MALL领创的集科技、炫酷、互动、体验于一体的酷炫风科技感互动式主题购物中心。通过人文、历史、科技等多重维度体验去重构人与物之间的关系。
The project is located in Beijing, adjacent to Huilongguan and Longze large-scale living community, at the intersection of three major business circles: Shangdi Business Circle + Huilongguan Business Circle + Chengbei Business Circle, close to G6 Urban Expressway and Belt City Park. As a fast elimination, transformation, renewal and development of Beijing, the designer introduced the concept of "Internet Intelligent Experience Innovative Business Space" to create a technology-based, cool, interactive and experiential interactive theme shopping center led by Vanke MALL. It reconstructs the relationship between people and things through multi-dimensional experience of humanities, history, science and technology.
在建筑轮廓及室内空间上,以智能核心芯片的象喻为主体,将整个城市的环境都融入其中,呈现出丰富而多维的空间关系。并通过不断变换闪动的LED显示屏来体现通讯形式的可视化,既隐喻着丰富的文化内涵,又呈现出独特的形式语境。
In the architectural outline and interior space, the image of the smart core chip is the main body, which integrates the whole city's environment into it, showing a rich and multi-dimensional spatial relationship. By constantly changing the flashing LED display screen to reflect the visualization of communication form, it not only metaphorizes the rich cultural connotation, but also presents a unique formal context.
为了保证整体效果以及活动使用需求,将原有阶梯式踩踏视屏舞台改为平面式踩踏视屏舞台,高度与一层地面齐平或略高出地面,四周做斜坡处理,以此方案保证原有设计效果的整体性,同时满足活动使用需求, 避免组装式舞台在运营中产生的不便。
In order to ensure the overall effect and the demand for the use of activities, the original step-type step-on-screen stage is replaced by the planar step-on-screen stage, which is level with or slightly higher than the ground level and is surrounded by slopes, so as to ensure the integrity of the original design effect, meet the needs of the use of activities and avoid the assembly stage. Inconvenience in operation.
进入空间中庭部分,由多面大小不一的LED幕墙组合而成,播放科技、视觉等有关的视屏,让消费者置身于未来感十足的Shopping Mall,犹如繁星,犹如不可未知的未来。营造一个具有包容性的场景空间,加强整体空间的商业气息,令消费者能轻松地选择购物的行为方式,以随性的态度去体验这个空间。
Entering the atrium of space, we can see the combination of multi-faceted LED curtain walls, playing technology, vision and other related video screens, so that consumers can be exposed to the hopping Mall with a full sense of the future, like stars, like the unknown future.Create an inclusive scenario space, strengthen the commercial atmosphere of the overall space, so that consumers can easily choose the way of shopping behavior, to experience the space with a casual attitude.
吊顶、灯带、铺地、扶梯、店招、屏幕等通过功能型终端+体验型终端+视觉互动型的终端演绎,诠释了科技酷炫、体验互动的新型的当代商业剧场。
Suspended ceiling, lamp belt, floor, escalator, shop sign, screen and other functions through the terminal + experience terminal + visual interactive terminal deduction, interpretation of the science and technology dazzling, interactive experience of the new contemporary commercial theatre.
电梯间也是科技感满满,流动的线条设计与主题设计相呼应。
The elevator room is full of science and technology, and the flow line design corresponds to the theme design.
地面线性装饰随转折从平面转为立体,形成休息座椅,与植物错落结合创造出极简而舒适的休息空间。
Linear decoration of the ground changes from plane to three-dimensional with the turning point,forming a rest chair, which combines with the scattered plants to create a minimal and comfortable rest space.
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