LEYSEN1855莱绅通灵企…

参考造价:200000万元| 空间:文化艺术| 面积:680平米| 浏览数:7188
案例简介 Case description
项目地点:南京市雨花台区软件大道通灵集团1F
项目时间:2018年2月
主案设计:朱杰
辅案设计;白鹭 王海洋
深化设计:嵇振洋 王海洋
2017年4月29日,“通灵珠宝”董事长兼CEO沈东军先生携品牌首席时尚官唐嫣与Leysen家族第五代传人Henri Leysen及第六代传人Maxime Leysen一起,在苏州观前街形象店隆重举行了通灵珠宝品牌升格为Leysen1855莱绅通灵的启动仪式。现场,Leysen家族第五代及第六代传人还与通灵珠宝董事长兼CEO沈东军共同为唐嫣戴上一顶蓝色火焰钻石的王冠,加冕唐嫣为“钻石女王”,以纪念这一历史性时刻。随着Leysen1855莱绅通灵品牌的正式落地,Leysen1855这家比利时百年珠宝老店终于走出“深闺”,落户中国。
LEYSEN1855莱绅通灵企业文化
自2009年起,通灵珠宝和柏林国际电影节已经携手走过了8个年头。不得不说这是商影结合的一段传奇。历届柏林电影节评审标准近乎苛刻,多个单元清晰划分各种奖项,而每一个奖项的评选结果都会经过各大评委严格把关。就像通灵珠宝的诞生一样,经过无数次打磨和淬炼,才能酝酿出精品,流传后世。通灵珠宝和柏林国际电影节,早已在无形之中,形成了“国际正统”“追求品质”“严格标准”“锐意改革”和“艺术向往”的高度契合。
Channeling jewelry and the Berlin international film festival have been together for eight years since 2009. I have to say it is a legend of the combination of the commercial film. The berlin-based film festival has been judged on an almost exacting standard, with multiple units clearly divided into categories, and each award is judged by a panel of judges. Just like the birth of channeling jewelry, after countless times of grinding and quenching, can ferment out fine works, spread to future generations. Channeling jewelry and the Berlin international film festival have already formed a high agreement of "international orthodoxy", "pursuit of quality", "strict standards", "reform with determination" and "artistic aspiration"
LEYSEN1855莱绅通灵企业文化
以王室画册和通灵人为中比钻石文化交流作出卓越贡献的事件记录为品牌文化素材,将整个空间打造成为品牌文化的博物馆。原leysen 1855和比利时王室的珍贵历史图片是这个空间的主角。
The event record that makes the outstanding contribution to the cultural exchange between the royal picture book and the psychic is the material of the brand culture, making the whole space a museum of the brand culture. Precious historical pictures of leysen 1855 and the Belgian royal family featured in the space.
1、空间的整体氛围将营造成 欧洲的博物馆。
2、所有其他附属功能将会以“穿插”、“融入”的形式分布在展馆中。打消通过隔墙分隔空间的想法。
3、通过体现灯光的层次感,从而让“时间”沉淀下来。
1. The overall atmosphere of the space will be built into the museum of Europe.
2. All other ancillary functions will be distributed in the exhibition hall in the form of "interpenetration" and "integration". Eliminate the idea of dividing space through walls.
3. Through reflecting the lamplight's sense of hierarchy, "time" will settle down.
精美的珠宝不仅仅是一件配饰,它是人类艺术的壮举和社会文明的象征,它反应出人类手工业技术的日益进步。本案在博物馆的中心部分植入了精美铁艺装饰的“柱廊”象征了工业革命的痕迹,同时也丰富了整个空间的层次。
Exquisite jewelry is more than an accessory. It is a feat of human art and a symbol of social civilization. In the center of the museum, the "colonnades" decorated with exquisite iron art symbolized the industrial revolution and enriched the whole space.
为了保证空间整体不能因为柱廊的植入而阻挡了视线,在明星资产的展示形式上也需要遵循空间通透的原则。柱廊的每一个跨度单元内的铁艺装饰采用了安特卫普火车站门头上的铁艺图案作为设计元素进行了简化和改良。 而明星图片的展示方式灵感则来源于项链上“挂坠”的形式配合珠宝立柜让展示效果更为立体,满足了空间通透的原则。
To ensure that the whole space cannot be obstructed by the placement of colonnades, the presentation form of star assets also needs to follow the principle of space transparency. The ironwork decoration in each span unit of the colonnade is simplified and improved by using the ironwork pattern on the door head of Antwerp railway station. And the inspiration of the way that star picture shows is come from necklace "hang pendant" form cooperates gem to stand ark to let show effect more stereo, satisfied the principle that the space is connected fully.
混搭风格莱绅通灵企业文化展厅洽谈区设
原有大厅通过在二层增加“柱廊”的元素,使其产生了序列感,而这矗立里的一根根铁艺柱子,有在视觉上把原本不高的二层空间进一步“拔高”了。在结合左右两面侧墙上的装饰设计,它即表达了莱绅通灵旗下两个品牌的存在关系(leysen1855 和 蓝色火焰),同时又通过二楼的柱廊归于风格上的统一。
The original hall added the elements of "colonnade" on the second floor to create a sense of sequence, while the iron art pillars in the tower were visually "pulling up" the original lower floor space. In combination with the decoration design on the left and right side walls, it expresses the existence relationship between two brands owned by laishen tongling (leysen1855 and blue flame), and at the same time, it returns to the unity of style through the colonnade on the second floor.
相呼应左侧的“王室品位”,右侧石材墙面的“蓝色火焰”品牌形象墙体现了打开首饰礼盒那一刹那,爱的惊喜迸发而出。相比较“王室珠宝”的尊贵,“蓝色火焰”是专门为白领女性及职场女性打造的专属性品牌,从整体设计上更趋于时尚、年轻。
Echoing the "royal taste" on the left, the "blue flame" brand image wall on the stone wall on the right reflected the moment when opening the jewelry gift box, and the surprise of love burst out. Compared with the nobility of "royal jewelry", "blue flame" is an exclusive brand specially created for white-collar women and women in the workplace. From the overall design, it tends to be fashionable and young.
莱绅通灵企业文化展厅招待区设计图
左边侧墙的石材大门既是leysen1855这一品牌的形象体现(王室珠宝),同时也是进入“莱绅通灵企业文化展厅”的参观主入口。它在风格上和二楼的柱廊一脉相承。
For this jewelry brand with royal temperament, the design of the office building lobby of its headquarters has also added decorative elements that reflect the characteristics of the Belgian royal family, such as the crown, iris flower heraldry and so on. The modelling of door head, the column type of the corridor of 2 stories, space way, even baluster and general post undertook special attribute design.
LEYSEN1855莱绅通灵企业文化
厅内部的风格以简欧的风格为主,营造了欧洲博物馆的氛围感。这对于一个拥有一百六十多年历史的老牌珠宝企业恰到好处。一辆1:1原大的王室马车模型是这个空间的点睛之笔,它的气场足以让整个空间处处彰显比利时王室的威仪。
The interior of the hall is dominated by the simple European style, creating the atmosphere of the European museum. This is right for an old jewelry business with more than 160 years of history. The centerpiece of the space is a 1:1 replica of the royal coach, which has the aura of a Belgian royal family in every corner of the space.
LEYSEN1855莱绅通灵企业文化
考虑到展厅随时间的推移,展陈内容有可能需要进行更换或增加,结合对人体工学在展览展陈方面的运用,我们将墙面展示方式进行了改良,由传统的挂钉固定、挂线固定变成了磁吸固定。然而,这一方法也是根据展品的物理属性而定的,并不适用于所有展品的需求。
Considering that the exhibition hall may need to be replaced or added over time, combined with the application of ergonomics in exhibition and exhibition, we improved the metope display mode, changing the traditional nail fixation and wire fixation into magnetic attraction fixation. However, this method is also based on the physical properties of the exhibits and does not apply to all the exhibits.
混搭风格莱绅通灵企业文化展厅展览区
莱绅通灵旗下的“蓝色火焰”品牌是来自比利时的特殊切工、且具有89个切面的新一代钻石,这种切面构成在特殊光学仪器的照射下呈现出火彩斑斓的蓝色,顾以此得名。
新一代蓝色火焰钻石在2009年由比利时政府以国礼馈赠于中国政府。其钻石底部自然呈现一颗浪漫心形,寓意真爱铭刻心底,主打精致、现代、浪漫的时尚珠宝。心形是世界上最浪漫的图形,完美的闭合曲线,代表着完美的爱恋。蓝色火焰以心形为核心设计元素,主打精致、现代、浪漫的时尚珠宝,缔造千禧一代的珠宝潮流风向标。
The "blue flame" brand owned by legen channeling is a new generation of diamonds from Belgium with special cutting tools and 89 facets.
The new generation of blue flame diamond was given to the Chinese government by the Belgian government as a gift in 2009. Its diamond bottom naturally presents a romantic heart, meaning true love is engraved on the bottom of the heart, advocate delicate, modern, romantic fashion jewelry. Heart shape is the most romantic figure in the world, the perfect closed curve, representing the perfect love. With heart as the core design element, blue flame focuses on delicate, modern and romantic fashion jewelry, creating the jewelry trend indicator of millennials.

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