购物公园是深圳商业中心，
是酒吧聚集地，
也是消费能力最高的区域之一，
选择在这里经营，
必须要做好面对强力竞争的准备。
如何在竞争对手林立的区域做到门面独特，
从而吸引更多消费呢？
这个最难的问题设计师给出了答案--


Information：

Project: MOJO CLUB
项目名称：深圳MOJO酒吧

Design: Newera Design
设计单位：深圳市新冶组设计顾问有限公司

Main case: Yellow Chan
主案设计：陈武

Area: 550㎡
项目面积：550㎡

Total Investment: ¥20,000,000
项目投资： 2000万

Address: NO.6 Building, Music Square, Coco Park, Futian District, Shenzhen, GuangDong
项目地址：广东省深圳市福田区购物公园音乐广场6号楼


深圳最“Normcore”的酒吧
The leading Normcore style bar in Shenzhen


关于Mojo club，设计师选择了近年十分流行的“Normcore”风格，在现代极简风的基础上融入日式和风文化理念，打造经典且独特的酒吧空间。

On the project of Mojo Club, designers apply normcore into this case, which mix minimumism and Japanese style to create a classic and unique bar.


Normcore是由英文单词“Normal”和“Hardcore”组成的一个合成词，通过最“基础款”的设计来表现年轻感。从原有建筑结构上来看，钢筋水泥本身就具有日式“冷酷”的气质，设计师顺势而为，建筑右侧墙面采用灰色碎石元素进行自然的拼接，然后通过黑色铁网结构分割成体块的形式。表现出内敛的东方气息。同时与左侧玻璃结构产生建筑的均衡感。整体建筑具有冷静的 、淡雅的视觉感染力。

Normcore consist of “normal” and “hardcore”, designers use basics to build a youthful space. The building’s outside has minimumism style, so NEWERA DESIGN uses grey stones and black metal net to separate spaces. Moreover, glass wall balances darkness of grey and black. The building including MOJO Bar has silent and elegant visual appeal.


酒吧内部沿袭极简风但是又做到了有趣，让人玩味。 “脚手架”交汇连接在一起，形成装置艺术，延续到天花顶面，高低起伏的装置结构，给空间带来丰富的层次感。

Indoor, designers keep minimumism style and create some funny design. Scaffold depends on each other and forms an installationart, which enriches space structure.


在布局上，设计师淡化了室内外的界限，软装灯饰也是Mojo的一大特色，本着“少即是多”的原则，空间内并没有五彩斑斓的灯光，而是在沉着的灯光中挑了几处做效果，加上晶莹剔透的玻璃质感灯饰，既大气又时髦，与家具、空间气质配合，营造出国际大牌范儿。

Designers weaken bounds between indoor and outdoor. Lighting of MOJO is different from others. Less is more, designers use classic lighting and highlight some areas instead of colourful lighting. Additionally, glass lights and lighting makes space relaxed, classic, fashionable and international.


细节的处理上，黑铜骨架装置，看似低调内敛，恰恰显示出它的高逼格。户外的碎石水景、树下的发光碎石水吧、绿植装饰的围栏、区隔室内外的玻璃瓶层架……每个乍看普通而舒适的角落都会带来不同的惊喜，从“基本款”中提炼出经典和趣味，这就是一个达到国际水准酒吧的标配。

Last but not least, designers are good at details. It seems that black bone shelf is normal and low-key, but the quality shows its taste. The waterscape, the bar under tree, fence with plants, glass shelf between indoors and outdoors, and so on. People could find different surprise in every “seems normal” corners. Extracting classics and delight from basics is a quality of an international bar.


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