有别设计 丨你捞我烫

参考造价:暂未填写| 空间:快餐厅设计| 面积:80平米| 浏览数:169
案例简介 Case description
红颜弹指老
刹那芳华
与其天涯思君
念念不忘
不如江湖再见
你来捞,我来烫

设计公司:有別設計
摄影:有別設計
建成时间:2017.12

设计概念:
这是餐饮行业的黄金时代,风起云涌,百家争鸣。在如此强劲的竞争下,苏州漫妮餐饮集团旗下的轻餐品牌你捞我烫在全国铺设百余家店面后,根据市场需求全线升级。苏州有别设计在接到这个案子的时候,并没有开始着手于做设计,而是开始客群调研和大数据分析。你捞我烫的现有门店大多是CBD区域的商场中和邻里中心的大型超市旁。8090后的白领阶层居多,对这类群体来说他们更多关注的是食材的新鲜,配料的考究,以及环境的舒适度和氛围中的情感关怀。那么有别设计把受众对于生活中高品质的需求以最直白的方式呈现出来,传达出你捞我烫的餐饮哲学。
This is the golden age of food and beverage industry. The competition is fierce and all schools of thoughts contend for attention. Under such a strong competition, after having set up more than 100 stores, the light food brand Li Lao Wo Tang owned by Suzhou marvel restaurant group upgrade itself based on market demand. After having received this case, Instead of working on the design Su Zhou You Bie She Ji started to study the customer groups and analyze the data. Most of the stores of li Lao Wo Tang are in the Shopping mall of CBD zones and near the supermarket of Lin Li Zhong Xin. Most of the customers are white-collar workers born after 1980s and 1990s. Such groups are more concerned with the freshness of ingredients, and the ingredients, the comfort of the environment and the emotional warmth of the atmosphere. So, You Bie She Ji shows the audiences’ high quality requirement about life in the most straightforward way, which conveys the philosophy of Ni Lao Wo Tang.

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